This choice can impact your long-term wealth by lakhs of rupees. This guide explains the differences, cost implications, and which suits your situation.
What Are Direct and Regular Plans?
Same fund, different distribution channels – like buying from the manufacturer vs. retail store.
Regular Plans: Via intermediaries (distributors, advisors, banks, brokers). AMC pays them commissions (built into expense ratio). They help with fund selection, paperwork, advice, transactions, reviews. Companies such as Curie Money offer fantastic regular mutual funds (more specifically Liquid Funds) which can be liquidated almost instantaneously. The way it works is that you can park your money (cash) in Curie Money and Curie chooses the most suited fund where the investor can make short term returns! As and when you choose to withdraw the money, the fund will be liquidated instantaneously!
Direct Plans: Directly from AMC (website, app, offices) or RTA platforms (CAMS, Karvy). No intermediary = no commission = lower expense ratio.
Critical Difference: Expense Ratio
Annual fee covering management, admin, marketing, and (for regular plans) distributor commissions.
Typical Differences (0.5-1% annually):
– Equity: Direct 0.5-1.5%, Regular 1-2.5%
– Debt: Direct 0.15-0.75%, Regular 0.5-1.5%
– Hybrid: Direct 0.4-1.2%, Regular 0.9-2%
Impact Example: Rs. 10K monthly SIP for 20 years at 12% gross returns:
– Direct (1% expense): ₹89.73L
– Regular (2% expense): ₹76.57L
– Difference: ₹13.16L
1% expense difference = ₹13L+ loss due to compounding!
Higher NAV in Direct Plans
Lower expense ratio → faster NAV growth. Same fund, portfolio, manager – different outcomes.
Example: Starting NAV ₹10, 12% gross return:
– After 1yr: Direct ₹11.10 (11% net), Regular ₹11.00 (10% net)
– After 10yrs: Direct ₹28.39, Regular ₹25.94
Direct vs Regular: Detailed Comparison
| Aspect | Direct Plan | Regular Plan |
| Expense Ratio | Lower (0.5-1% lower) | Higher (includes distributor commission) |
| NAV | Higher over time due to lower expenses | Lower over time due to the commission charges |
| Returns | Higher (since more of the return stays with you) | Lower (due to commission and distribution fees) |
| Investment Method | Directly from AMC or through direct platforms | Through intermediaries (distributors/advisors) |
| Guidance | Self-directed or with fee-based advisors | Guidance provided by distributors/advisors |
| Paperwork | You handle or platform assists | Distributor handles paperwork |
| Cost of Advice | Separate (if using a fee-based advisor) | Included in the expense ratio (through commissions) |
| Transparency | High (costs and fees are transparent) | Lower (commission is included in the expense ratio) |
| Best For | DIY investors, informed investors | Investors seeking advice or guidance |
Direct Plans Advantages
Higher returns over time, full transparency, cost efficiency, same fund/manager at lower cost, better for long-term goals, digital convenience.
Regular Plans Advantages
Professional guidance, behavioral coaching during downturns, comprehensive financial planning, convenience (paperwork handled), handholding for elderly/tech-uncomfortable, periodic reviews/rebalancing.
Fee-Based Advisory (Middle Ground)
Invest in direct plans while working with SEBI-Registered Investment Advisor (RIA).
RIAs: Transparent fee, unbiased advice, legally fiduciary. Pay RIA separately + invest in direct plans.
Cost Example: Direct 1% + RIA 0.5% = 1.5% total vs. Regular 2% = Save 0.5% with professional advice!
Which to Choose?
Direct: Comfortable researching/selecting funds, understand investment concepts, have time/interest, digitally savvy, want to minimize costs, can maintain discipline, willing to self-educate.
Regular: New to investing, no time/inclination for research, value advisor relationship, need broader planning (insurance, tax, estate), willing to pay for convenience, need emotional decision prevention, uncomfortable with technology. Curie Money offers investment into liquid funds using your idle funds, to help make returns while you’re not using your money!
Fee-Based (Direct + RIA): Want professional advice with cost efficiency, value transparency, want fiduciary advice, willing to pay separately, have reasonable portfolio size.
Misconceptions Debunked
Myth 1: “Regular = better service” → Reality: Service quality depends on individual distributor, not plan type.
Myth 2: “Direct = risky, no guidance” → Reality: Fund is identical; risk doesn’t change.
Myth 3: “Difference too small” → Reality: 1% over 20 years = lakhs lost to compounding.
Myth 4: “Need expertise for direct” → Reality: Basic education sufficient for diversified funds.
Myth 5: “Commission advisors = bad advice” → Reality: Many ethical, but structure creates conflicts vs. fee-based.
Decision Framework: Which Plan Type Suits You?
1. Knowledge & ConfidenceDo you understand fund categories, risk tolerance, and diversification? Can you evaluate funds independently?
2. Time & InterestAre you willing to research funds, stay updated on market trends, and review your portfolio periodically?
3. Emotional DisciplineCan you stick to your investment plan during market crashes and avoid impulsive decisions based on short-term volatility?
4. Technology ComfortAre you comfortable using investment apps, completing online KYC, and managing digital transactions independently?
5. Cost SensitivityDo you have a portfolio size (₹5+ lakh) where saving 0.5-1% annually translates to meaningful long-term savings?
Mostly “Yes” answers: Direct plans are ideal for you
Mostly “No” answers: Regular plans with a trusted advisor may be more appropriate
Tips
Direct: Educate yourself (SEBI, AMC sites), start simple (index funds), use SIP, review annually, stick to plan, diversify.
Regular: Select good advisor (credentials, experience), understand services, ask questions, review independently, ensure comprehensive advice, evaluate periodically.
Switching Plans?
Yes, but treated as redemption + fresh purchase → capital gains tax + holding period resets.
When: Equity funds >12 months with gains <Rs. 1.25L = minimal tax. Debt funds less efficient.
Alternative: Future = direct; existing regular = continue till maturity.
Long-Term Perspective
Starting to invest > perfect plan selection. Asset allocation matters more. Stay invested through cycles. SIPs build wealth regardless of plan. Goals should drive decisions, not just cost.
Conclusion
No universal answer. Depends on knowledge, confidence, time, and guidance needs.
Direct: Objectively cheaper, higher returns (mathematical fact).
Value is subjective: If guidance helps you choose appropriate funds, maintain discipline, avoid mistakes, plan comprehensively – regular/fee-based advisory may be worthwhile.
Make informed choices, not defaults. Curie Money (AMFI ARN: 257706) offers knowledge and transparent options.
Disclaimer:
Mutual fund investments subject to market risks. Read all documents carefully. Past performance doesn’t indicate future results. Choice based on individual circumstances, knowledge, comfort. Consult qualified financial advisor.
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